Our Philosophy


At iPurple, our philosophy is to spread joy, hope and connect people.

We are inspired by Kpop and the Hallyu wave in general.

The name "iPurple" represents for us the hope for a future where people mix cultures and differences, just as purple mixes the calm stability of blue and the intense energy of red.

Our Values on a Daily Basis



Authenticity & Sincerity


We personally select the products we want qualitative, ethical and at the right price.


We test Kbeauty products and offer only those officially approved by the European Union regulations on the matter.



Motivation & Self-improvement


We want to make this project grow and offer more and more experiences (random, concerts, dance workshops,...).

We also wish to support Belgian and European associations and young talents.



Reliability & Vulnerability


We make every effort to offer services, experiences and products that are qualitative, honest and reliable.

We are also aware that we are learners. We do our best and are not exempt from mistakes. They allow us to improve. Do not hesitate to contact us in case of needs.



Harmony & Generosity


We are in search of harmony, joy and lightness and we will do our best to communicate it. The education and mutual aid of young people is important to us.

We are committed to donating a % of profits to local or international initiatives. We will communicate this transparently at the end of the year.


What about the ecology in all this?

Even though our products come from South Korea, we want to limit our ecological footprint as much as possible.

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