Privacy Policy

Last updated: June 2026

1. Data controller

iPurple SRL is the data controller for your personal data.
Address: chaussée de Malines 455 (1st floor), 1950 Kraainem, Belgium
Company number (BCE): 0773.539.861
VAT number: BE 0773.539.861
Email: [email protected]

This policy explains what data we collect, why, how long we keep it and what your rights are. It applies to the website www.ipurple.eu and to our communications with you (email, WhatsApp, social media).

2. Data we collect

Depending on how you use the site, we may process:

Identity and contact data: surname, first name, delivery and billing address, email, telephone number.
Order data: products ordered, amounts, order history, delivery tracking.
Payment data: this is processed directly by our payment provider. We do not store full bank card numbers.
Account data: username and password (the password is stored in encrypted form).
Communication data: your messages and our correspondence (email, WhatsApp, Messenger), and any responses you give to our satisfaction surveys.
Browsing data: IP address, device and browser type, pages viewed, collected through cookies (see section 4).

3. Purposes and legal bases

We process your data for the following purposes, on the legal bases indicated:

To process and deliver your orders, manage your account and provide customer service - basis: performance of the contract.
To comply with our legal obligations, in particular accounting and tax obligations (invoicing, VAT) - basis: legal obligation.
To ensure the security of the site, prevent fraud and abuse, and improve our service - basis: legitimate interest.
To carry out satisfaction surveys - basis: legitimate interest.
To measure site audience (statistics) via Google Analytics and to place non-essential cookies - basis: your consent (via the cookie banner).

We do not currently send a commercial newsletter. Should this change, we will update this policy and will only write to you on the basis of your consent, with the option to unsubscribe at any time.

4. Cookies and trackers

The site uses cookies:

Strictly necessary cookies: essential to the operation of the site (basket, session, login). They do not require consent.
Audience measurement cookies: we use Google Analytics to understand how the site is used and to improve it. These cookies are only placed after your consent; they remain blocked until you have accepted.

On your first visit, a banner allows you to accept or refuse non-essential cookies, and to customise your choices by category. Until you have given your consent, no non-essential cookies are placed.

You can change or withdraw your choice at any time:

if you have a customer account, via the link provided in your account;
via the Manage cookies link;
or by deleting cookies in your browser settings (some features of the site may then no longer work correctly).

Your choice is kept for a limited period (a maximum of 13 months), after which your consent is requested again.

5. Recipients and processors

Your data is never sold or rented. It may be shared, only to the extent necessary, with:

our carriers, for delivery: GLS, UPS, DHL;
our payment providers: Viva Wallet, PayPal, and our bank (for transfers);
our hosting provider, Profileo SAS (772424.com);
Google, for audience measurement (Google Analytics);
the competent authorities, where the law requires us to do so.

These providers act only on our instructions and are bound to data confidentiality and security.

6. Transfers outside the European Union

Some of our providers (e.g. Google, PayPal) may process data outside the European Union, in particular in the United States. These transfers are governed by appropriate safeguards provided for by the GDPR (Regulation (EU) 2016/679) (the European Commission's standard contractual clauses and/or the EU-US Data Privacy Framework).

7. Retention periods

We only keep your data for as long as necessary:

Order and billing data: 7 years, in accordance with our accounting and tax obligations (Belgian law).
Customer account data: for as long as your account is active; it is deleted at your request or after 5 years of inactivity.
Correspondence with customer service: while your request is being handled, then archived for a maximum of 3 years.
Cookies and audience measurement: your consent choice is kept for up to 13 months, then requested again; the data collected via Google Analytics is kept for up to 14 months.

8. Security

We implement appropriate technical and organisational measures to protect your data against loss, unauthorised access or misuse (in particular the encryption of communications via the HTTPS protocol and access restricted to authorised persons).

9. Your rights

In accordance with the GDPR (Regulation (EU) 2016/679), you have the following rights over your data: access, rectification, erasure, restriction of processing, objection, portability, and withdrawal of your consent at any time (without retroactive effect).

To exercise these rights, write to us at [email protected]. We may ask you to prove your identity. We will respond within the legal time limits (in principle one month).

If you consider that the processing of your data does not comply with the rules, you may lodge a complaint with the Belgian supervisory authority:
Data Protection Authority (APD/GBA)
Rue de la Presse 35, 1000 Brussels
Tel.: +32 (0)2 274 48 00 - [email protected] - www.autoriteprotectiondonnees.be

10. Minors

Our site and our products are not intended for young children. Minors under 13 (the age of digital consent in Belgium, Act of 30 July 2018) may only place an order or provide personal data with the consent of a parent or guardian. If we become aware that we have collected data from a minor without such consent, we will delete it.

11. Links to third-party sites

Our site may contain links to third-party sites (e.g. our social media). We are not responsible for their data practices. We encourage you to review their own privacy policies.

12. Changes

We may amend this policy to reflect legal developments or changes in our practices. The applicable version is the one published on this page; we encourage you to consult it regularly. The date of last update is shown at the top of the page.

13. Contact

For any question relating to your personal data or to this policy: [email protected].