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NewJeans is a girl group under ADOR and HYBE Labels. They released their debut single “Attention” on July 22, 2022, followed by their debut extended play, New Jeans, which was released on August 1, 2022. The group's name, NewJeans, is a double entendre. It alludes to the idea that jeans are a timeless fashion item and the group's intention to carve a timeless image for themselves. The name is also a word play on the phrase "new genes", referring to the group ushering a new generation of pop music.