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Discover the projects of the Korean government aimed at attracting more tourists in 2024 with K-pop.

The Korean government announced multiple projects to influence the K-culture growth outside Seoul. About 100 events and activities are scheduled to take place across the country, promoting traditional culture, food, music, media, and more.

The ministry explained that they will also have a “K-pop playground” with pop-up stores and dance festivals in different cities starting in April. Over the years, K-pop had a positive impact on the Korean economy, contributing to the creation of more jobs in various fields such as music production and marketing

K-pop has also greatly influenced tourist attractions, attracting individuals who are interested in learning Korean, visiting famous places, or discovering more about Korean culture.

To offer foreigners the chance to visit the beautiful country, thirty individuals who are deemed to have a special relationship with Korea will be invited. They will stay for four nights and will be provided with a customized itinerary.

It's not the first time K-pop has been used to promote the country or important events. In 2022, the group BTS performed a free concert titled 'Yet to Come' in Busan to promote and represent the city, which will host the 2030 World Expo.

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