(G)I-DLE's latest music video, 'Wife,' leaves listeners divided

On January 21, (G)I-DLE released the music video for their song 'Wife,' which is part of their upcoming album '2' set to be revealed on January 29. 

The MV shows the members wearing similar clothes and wigs. The unique concept of this song and the lyrics provoked many reactions among netizens. While most reactions express love for the music video, for its showcasing of silliness and unseriousness and making people smile while watching, some express regret over the “explicit” lyrics. 

Opinions that the song should be subject to underage restrictions to prevent children from hearing it have been shared on various channels. 

Fans and Korean media swiftly came to the defense, explaining that the song is not “explicit” but rather a powerful statement against patriarchy and women’s liberation. 

The song represents the empowerment of women, breaking free from the constraints of patriarchy and expressing opposition to the traditional image of a “standard wife”, who is expected to solely please her husband by cooking and cleaning for him. 

"I cook cream soup, taste is Coco Loco // Want me your wife, but she is mm, mm, mm // I clean your room, it's so twinkle, twinkle // Want me your wife, but she is mm, mm mm" 

Amidst all the sparks the song has ignited, fans jokingly referenced the lyrics from (G)I-DLE's previous songs “Nxde”, saying “can't blame the listeners for being 'perverts.” 

You can already pre-order (G)I-DLE's new album on www.ipurple.eu